Spotify’s shares rose by 13% following its 2026 investor day, where it announced its 2030 guidance and a new AI deal with Universal Music, amid industry-wide concerns about technological disruption.
The company projects revenue growth and gross margins of 35% to 40%. Spotify describes its goal to reach 1 billion subscribers and $100 billion in revenue as its “north star.”
“We are still firing on all cylinders,” co-CEO Gustav Söderström told reporters.“We’re seeing strong growth in free users and in subscribers.”
As part of the agreement with Universal, Spotify will allow users to create covers and remixes using the voices of artists and songwriters who choose to participate.
Spotify announced that the tool will be available as a paid add-on for premium users, providing a new revenue opportunity for artists.
The company had previously stated that it was collaborating with major music labels to develop “responsible” AI products but did not reveal any particular tools.
Since 2022, Spotify said it’s added more than 340 million new users to the platform and has grown its subscriber base by more than 110 million.
Read our exclusive interview with Spotify Founder and CEO, Daniel Ek
By CEO NA Editorial Staff
