Monday, March 20, 2023
  • Login
CEO North America
  • Home
  • Business
    • Entrepreneur
    • Industry
    • Innovation
    • Management & Leadership
  • CEO Interviews
  • CEO Life
    • Art & Culture
    • Food
    • Health
    • Travel
    • Environment
  • Opinion
  • News
  • Multimedia
No Result
View All Result
  • Home
  • Business
    • Entrepreneur
    • Industry
    • Innovation
    • Management & Leadership
  • CEO Interviews
  • CEO Life
    • Art & Culture
    • Food
    • Health
    • Travel
    • Environment
  • Opinion
  • News
  • Multimedia
No Result
View All Result
CEO North America
No Result
View All Result

Fast-fashion Brands Getting Slammed for Greenwashing

in CEO Life, Environment
Fast-fashion brands getting slammed for greenwashing
Share on LinkedinShare on WhatsApp

Fast-fashion brands are attempting to appeal to an increasingly eco-friendly audience, but critics aren’t so sure their methods have the purest intentions.

UK-based fashion brand Pretty Little Thing and its parent company Boohoo are among the latest retailers facing scrutiny on claims they are misleading consumers that they are environmentally friendly, despite their reputations and investigations that say otherwise. 

Boohoo was the latest to draw ire, after the fast-fashion giant announced a “sustainability and style” collaboration with Kourtney Kardashian Barker earlier this month. The 46-piece collection of garments is made from “recycled fibers,” according to a release from Boohoo.

The partnership was met with heavy criticism on social media, Insider’s Maria Noyen reported, as users slammed both Kardashian Barker and Boohoo for greenwashing — or “the act or practice of making (something) appear to be more environmentally friendly or less environmentally damaging than it really is,” as defined by Merriam-Webster.

Several users pointed out that the company had previously been the subject of a 2019 investigation by the Sunday Times, which found Boohoo’s UK factory workers were paid only £3.50, or $4.37, an hour.

The controversy comes on the heels of a separate investigation into potential greenwashing at Boohoo, among other fast-fashion retailers, conducted by the UK’s Competition and Markets Authority (CMA) in July, The Guardian reported.

“People who want to ‘buy green’ should be able to do so confident that they aren’t being misled,” Sarah Cardell, the interim CMA chief executive, told The Guardian. “Eco-friendly and sustainable products can play a role in tackling climate change, but only if they are genuine.” 

Pretty Little Thing also faced greenwashing accusations of its own after announcing its “Pretty Little Thing Marketplace” feature in August. The new app allows users to buy and sell pre-owned garments from PLT and other fashion brands, according to the official website.

Much like the reaction to PLT’s parent company over the Kardashian Barker collection, social media and critics users were similarly not happy with the brand’s efforts to appear more sustainable, HuffPost reported.

“Their products are trend-led and ultra-fast, meaning they’re specifically not designed to be resold or have any longevity whatsoever, so resale is never on the cards for those items,” Sustainable fashion editor Brett Staniland told HuffPost. 

He continued: “The most sustainable thing they can do is just cease operations altogether.”

Boohoo and PLT aren’t the only fast fashion brands getting called out for their attempts to go green. Swedish brand H&M is being sued by a New York student who alleged she overpaid for clothes from the brand’s “Conscious Collection” under the guise the products were more eco-friendly than they actually were. 

By Jordan Hart

Original article available at https://www.businessinsider.in/retail/news/fast-fashion-brands-boohoo-and-pretty-little-thing-are-getting-slammed-for-greenwashing-after-critics-call-sustainability-claims-misleading/articleshow/94274309.cms

And for more information on how to buy sustainably check out https://goodonyou.eco

Tags: Climate Changefast fashiongreenwashing

Related Posts

Walmart wins lawsuit claiming its fudge mint cookies lack fudge and mint
Food

Walmart wins lawsuit claiming its Fudge Mint cookies lack fudge and mint

These 6 money movies inspired ceos and financial experts and helped shape their careers
Art & Culture

These 6 money movies inspired CEOs and financial experts and helped shape their careers

Carbon disclosure becomes mandatory
Environment

Carbon disclosure becomes mandatory

Websters dictionary changes definition of vaccine
Health

Websters dictionary changes definition of vaccine

Take action to maximize recycling across business sectors
Environment

Take action to maximize recycling across business sectors

Consumer reports urges dark chocolate makers to reduce lead, cadmium levels
Food

Consumer Reports urges dark chocolate makers to reduce lead, cadmium levels

London’s arts scene has been captured by corporate culture
Art & Culture

London’s Arts Scene Has Been Captured By Corporate Culture

Microplastics are filling the skies. Will they affect the climate?
Environment

Microplastics Are Filling the Skies. Will They Affect the Climate?

Tours and activities should brace for spike in ai-generated fake reviews
Travel

Tours and Activities Should Brace for Spike in AI-Generated Fake Reviews

How ergonomics impacts health and safety in the workplace
Health


How Ergonomics Impacts Health and Safety in the Workplace

No Result
View All Result

Recent Posts

  • CEO John Wynne outlines how Fortis Solution Group is disrupting the packaging industry
  • CEO Keh-Shew Lu explains how Diodes Inc is pushing the frontiers of connectivity
  • CEO NA Andrea Pirondini explains why the Prysmian Group is best-in-class at cable solutions
  • Eric Clark on how ONE NTT is driving client-led innovation
  • Websters dictionary changes definition of vaccine

Recent Comments

    Archives

    Categories

    • Art & Culture
    • Business
    • CEO Interviews
    • CEO Life
    • Editor´s Choice
    • Entrepreneur
    • Environment
    • Food
    • Health
    • Highlights
    • Industry
    • Innovation
    • Issues
    • Management & Leadership
    • Multimedia
    • News
    • Opinion
    • PrimeZone
    • Printed Version
    • Travel
    • Uncategorized

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org

    • CONTACT
    • GENERAL ENQUIRIES
    • ADVERTISING
    • MEDIA KIT
    • DIRECTORY
    • TERMS AND CONDITIONS

    Editorials – stuart.james@ceo-na.com

    Editorials – editorials@ceo-na.com

    Advertising – media@ceo-na.com

    NEW YORK

    110 Wall St.,
    3rd Floor
    New York, NY.
    10005
    USA
    +1 212 432 5800

     

    MEXICO CITY

    Paseo de la Reforma 296,
    Floor 38
    Mexico City
    06600
    MEXICO

    • CONTACT
    • GENERAL ENQUIRIES
    • ADVERTISING
    • MEDIA KIT
    • DIRECTORY
    • TERMS AND CONDITIONS

    Editorials –
    stuart.james@ceo-na.com

    Editor-In-Chief –

    caroline.sposto@ceo-na.com

    Editorials – editorials@ceo-na.com

    Advertising –
    media@ceo-na.com

    NEW YORK

    110 Wall St.,
    3rd Floor
    New York, NY.
    10005
    USA
    +1 212 432 5800

    MEXICO CITY

    Paseo de la Reforma 296,
    Floor 38
    Mexico City
    06600
    MEXICO

    CEO North America © 2022 - Sitemap

    No Result
    View All Result
    • Home
    • Business
      • Entrepreneur
      • Industry
      • Innovation
      • Management & Leadership
    • CEO Interviews
    • CEO Life
      • Art & Culture
      • Food
      • Health
      • Travel
      • Environment
    • Opinion
    • News
    • Multimedia

    © 2023 JNews - Premium WordPress news & magazine theme by Jegtheme.

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In

    Warning: array_sum() expects parameter 1 to be array, null given in /home/ceonacom/public_html/wp-content/plugins/jnews-social-share/class.jnews-social-background-process.php on line 111