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CEO NA Magazine > CEO Life > Art & Culture > ‘The Marvels’ snaps superhero studio’s box office reign

‘The Marvels’ snaps superhero studio’s box office reign

in Art & Culture
‘The Marvels’ snaps superhero studio’s box office reign

Moscow, Russia - June 08, 2023: Marvel Studios' CAPTAIN MARVEL 2. Teaser Trailer on TV screen.

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Despite coming in number one at the U.S. box office, ‘The Marvels’ $47 million domestic opening weekend was a major disappointment for superhero movie giant Marvel Studios.

The movie is reportedly Marvel’s lowest opening weekend box office pull since 2008’s ‘The Incredible Hulk,’ which pulled in $55 million.

‘The Marvels’ is just Marvel’s third movie to earn less than $60 million during its debut. 

“It may be not so much superhero fatigue, but more an issue of audiences who are looking for a more unique take on this tried-and-true genre,” said Comscore senior media analyst Paul Dergarabedian.

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