The 4th of July is one of the biggest food holidays in the year, and for 2019, Americans are ready for barbecue and travel.
July 4, 2019 marks America’s 244th birthday, and like every year, the date is filled with fireworks to commemorate the adoption of the Declaration of Independence on July 4th, 1776.
This day, an important amount of spending is generated across the nation, especially for the food industry, as 7.1 billion dollars are estimated to be spent just on food, according to a report by the National Retail Federation (NRF) conducted by Prosper Insight & Analytics.
The NRF has also estimated that 86% of the total U.S. population plans on celebrating the date, spending a total of $6.7 billion on food items, putting cookouts, BBQs, community celebrations, and road trips or vacation as the most popular activities.
In 2018, according to Nielsen, Americans bought a total of 804 million dollars’ worth of beef and 371 million worth in chicken, spending over 6 billion, making the state of Texas the number-one burger and hot-dog market. Grilling seafood is also a popular food activity for the 4th of July, acquiring over 80 million worth of sales.