Sunday, March 1, 2026
  • Login
CEO North America
  • Home
  • News
    • Business
    • Entrepreneur
    • Industry
    • Innovation
    • Management & Leadership
  • CEO Interviews
  • Opinion
  • Technology
  • Environment
  • CEO Life
    • Art & Culture
    • Food
    • Health
    • Travel
No Result
View All Result
  • Home
  • News
    • Business
    • Entrepreneur
    • Industry
    • Innovation
    • Management & Leadership
  • CEO Interviews
  • Opinion
  • Technology
  • Environment
  • CEO Life
    • Art & Culture
    • Food
    • Health
    • Travel
No Result
View All Result
CEO North America
No Result
View All Result

CEO North America > CEO Life > Environment > Generative AI is an energy hog. Is the tech worth the environmental cost?

Generative AI is an energy hog. Is the tech worth the environmental cost?

in Environment
Generative AI is an energy hog. Is the tech worth the environmental cost?
Share on LinkedinShare on WhatsApp

Processing and answering prompts eats up electricity, as does the supporting infrastructure like fans and air conditioning that cool the whirring servers. In addition to big utility bills, the result is a lot of climate-warming carbon emissions. Electricity generation and server cooling also suck up tons of water, which is used in fossil fuel and nuclear energy production, and for evaporative or liquid heat dissipation systems.

Advocates argue this latest revolution in AI is a societal good, even a necessity, that’s bringing us closer than ever to artificial general intelligence, hypercapable computer systems that some argue could be a paradigm-shifting technology on par with the printing press or the internet.

Generative AI “is an accelerator for anything you want to do,” says Rick Stevens, an associate lab director at Argonne National Laboratory and a computer scientist at the University of Chicago. In his view, the tech has already enabled major productivity gains for businesses and researchers.

How much energy does AI consume?

ChatGPT and other generative tools are power hungry, says Alex de Vries, founder of the research and consulting agency Digiconomist and a Ph.D. candidate at Vrije Universiteit Amsterdam. “The larger you make these models — the more parameters, the more data — the better they perform. But of course, bigger also requires more computational resources to train and run them, requiring more power,” says de Vries, who studies the environmental impact of technologies like cryptocurrency and AI. “Bigger is better works for generative AI, but it doesn’t work for the environment.”

A more sustainable path for AI

The decision need not be between shutting down generative AI development entirely or allowing it to continue unrestrained. Instead, most experts note there’s a more responsible way to approach the technology, mitigating the risks and maximizing the rewards.

Policies requiring companies to disclose where and how they’re using generative AI, as well as the corresponding energy consumption, would be a step in the right direction, says Lynn Kaack, a computer science and public policy expert at the Hertie School in Berlin. Regulating uses of the technology and access to it may prove difficult, but Kaack says that’s key to minimizing environmental and social harm.

Meanwhile, data centers and AI developers could take steps to lessen their carbon emissions and resource use, Chien says. Simple changes like training models only when there’s ample carbon-free power on the grid (say, on sunny days when solar panels produce an excess of energy) or subtly reducing system performance at times of peak energy demand might make a measurable difference. Replacing water-intensive evaporative cooling with liquid- immersion cooling or other closed-loop strategies that allow for water recycling would also minimize demand.

Each of these choices involves trade-offs. More carbon-efficient systems generally use more water, Ren says. There is no one-size-fits-all solution. The alternative to exploring and incentivizing these options — even if they make it marginally harder for companies to develop ever-bigger AI models — is risking part of our collective environmental fate, he says.

“There’s no reason to believe that technology is going to save us,” Chien says — so why not hedge our bets?

Read the full article here

By Lauren Leffer / Science News

Related Posts

Google nixes $15 billion Bay Area development
Environment

Google to build data center in Minnesota with new solar, wind power and battery storage

Trump promises to work with Utah to make its salt lake ‘great again’
Environment

Trump promises to work with Utah to make its salt lake ‘great again’

U.S. renews threat to quit the International Energy Agency over net zero agenda
Environment

U.S. renews threat to quit the International Energy Agency over net zero agenda

Iran partially closes Strait of Hormuz, a vital oil chokepoint, as U.S. talks get underway
Environment

Iran partially closes Strait of Hormuz, a vital oil chokepoint, as U.S. talks get underway

Datacenter and crypto electricity use skyrocketing
Environment

Big Tech’s data center push has sent electricity bills higher. Lawmakers want to slow them down.

UN ‘deeply concerned’ with US actions in Venezuela
Environment

Oil, Power, and the Climate Stakes of the U.S. Move in Venezuela

Climate-Related Water Issues Hit Some Gen Zers Differently
Environment

Climate-Related Water Issues Hit Some Gen Zers Differently

Rare earth stocks jump after Trump launches $12 billion critical minerals stockpile
Environment

Rare earth stocks jump after Trump launches $12 billion critical minerals stockpile

Senate Republicans say approved energy projects should not be halted
Environment

Senate Republicans say approved energy projects should not be halted

How the USA Rare Earth deal with the Trump administration came together
Environment

How the USA Rare Earth deal with the Trump administration came together

No Result
View All Result

Recent Posts

  • U.S. wholesale prices rise greater than expected
  • Dell shares jump 11% on strong earnings and forecast
  • Paramount secures Warner Bros. bid over Netflix
  • 7 Ways To Lower Your Cholesterol
  • British ‘teatime’ is a very complicated business. Sometimes there isn’t even any tea

Archives

Categories

  • Art & Culture
  • Business
  • CEO Interviews
  • CEO Life
  • Editor´s Choice
  • Entrepreneur
  • Environment
  • Food
  • Health
  • Highlights
  • Industry
  • Innovation
  • Issues
  • Management & Leadership
  • News
  • Opinion
  • PrimeZone
  • Printed Version
  • Technology
  • Travel
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

  • CONTACT
  • GENERAL ENQUIRIES
  • ADVERTISING
  • MEDIA KIT
  • DIRECTORY
  • TERMS AND CONDITIONS

Advertising –
advertising@ceo-na.com

110 Wall St.,
3rd Floor
New York, NY.
10005
USA
+1 212 432 5800

Avenida Chapultepec 480,
Floor 11
Mexico City
06700
MEXICO

  • News
  • CEO Interviews
  • Opinion
  • Technology
  • Environment
  • CEO Life

  • CONTACT
  • GENERAL ENQUIRIES
  • ADVERTISING
  • MEDIA KIT
  • DIRECTORY
  • TERMS AND CONDITIONS

Advertising –
advertising@ceo-na.com

110 Wall St.,
3rd Floor
New York, NY.
10005
USA
+1 212 432 5800

Avenida Chapultepec 480,
Floor 11
Mexico City
06700
MEXICO

CEO North America © 2024 - Sitemap

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • News
    • Business
    • Entrepreneur
    • Industry
    • Innovation
    • Management & Leadership
  • CEO Interviews
  • Opinion
  • Technology
  • Environment
  • CEO Life
    • Art & Culture
    • Food
    • Health
    • Travel

© 2026 JNews - Premium WordPress news & magazine theme by Jegtheme.