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CEO NA Magazine > News > Target downgrades guidance as retail industry anticipates sluggish holiday season

Target downgrades guidance as retail industry anticipates sluggish holiday season

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Warning for retailers as Target forcasts slow holiday season
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Target Corporation today announced its third-quarter 2025 financial results, lowering its full-year profit guidance and warning of a sluggish holiday season.

In Q3, Target’s third-quarter net sales were $25.3 billion, 1.5 percent lower than in 2024.

The company’s digital comparable sales increased by 2.4 percent in Q3, driven by over 35% growth in same-day delivery powered by Target Circle 360. 

Michael Fiddelke, incoming Chief Executive Officer of Target told investors: “Thanks to the incredible work and dedication of the Target team, our third quarter performance was in line with our expectations, despite multiple challenges continuing to face our business.”

“As we head into the all-important holiday season, our team is well-prepared and ready to serve our guests with the great products, value, and inspiration they expect from Target. At the same time, we continue to focus on the important work to deliver on our three key priorities: solidifying our merchandising authority, elevating the shopping experience, and further harnessing the power of technology to move at greater pace and consistency, all in support of a return to sustainable growth.”

For the fourth quarter of 2025, the Company is maintaining its expectation of a low-single digit decline in sales. Target’s full-year GAAP EPS is now projected to be around $7.70 to $8.70. Adjusted EPS for the full year is now expected to be approximately $7.00 to $8.00.

Fiddelke will officially succeed longtime CEO Brian Cornell on February 1, 2026.

Target stock fell as much as 3% in premarket trading following the report.

By CEO NA Editorial Staff

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