Following news of popstar Taylor Swift’s purported relationship with Kansas City Chiefs tight end Travis Kelce, the singer’s cultural impact reportedly sent the NFL team’s merchandise and ticket sales surging.
Sales of Kelce’s jersey spiked by more than 400% after Swift first appeared at a Chiefs’ game, reported NFL e-commerce partner Fanatics.
Likewise, searches for Chiefs home game tickets tripled in the day following Swift’s attendance.
Swift’s budding romance has also reportedly increased the NFL’s female viewership by a significant amount.
