The latest Global Internet Phenomena report shows the distribution of worldwide downstream traffic.
Internet trends are ever-changing, and everyday more people become a part of them, but where is the real traffic source?
According to the 2018 Global Internet Phenomena report from Sandvine, Netflix, YouTube, Facebook, and BitTorrent are the applications that dominated the world scene.
Underlining the popularity of streaming services, Netflix accounts for the most megabytes with 15%. Youtube follows with 11.4%. Amazon Prime Video is clearly behind, but with notable shares, as it is responsible for 3.7% of the worldwide downstream traffic.
According to the report, if there is one common theme to this Global Internet Phenomena, it is that the traffic on the internet is more encrypted than ever.
A conservative estimate of the data shows that over 50% of the traffic on the internet is encrypted. For consumers, this is great – their traffic has better privacy than ever before, however, this does not protect them from hacks or data breaches, but at least it ensures that their traffic cannot be “read” by anyone that gets access to network traffic, especially with the increasing use of public WiFi connectivity.
The plan for the Global Internet Phenomena Report is to regain a regular cadence with two main reports each year, and several spotlight reports when the data speaks to us.