American Eagle Outfitters, Inc. announced its financial results for the second quarter ended August 2, 2025, recording the second-highest enterprise revenues ever.
AEO Inc.’s shares surged 26% in premarket trading today, driven by renewed interest in the brand due to celebrity endorsements and collaborations.
In Q2, the company’s total net revenue of $1.28 billion declined by 1% compared to last year, but its second-quarter operating income of $103 million rose by 2%, surpassing expectations.
Jay Schottenstein, CEO of AEO Inc. told investors, “We were pleased to see an improvement in the business during the second quarter driven by higher demand, lower promotions and well-managed expenses, all of which exceeded our expectations. he actions we have taken to better align inventory and strengthen execution laid the groundwork for our results this quarter. Highlighted by Aerie’s top-line increase and better sell-throughs overall, we achieved our second highest enterprise revenues ever recorded for the second quarter.”
“The fall season is off to a positive start. Fueled by stronger product offerings and the success of recent marketing campaigns with Sydney Sweeney and Travis Kelce, we have seen an uptick in customer awareness, engagement and comparable sales. We look forward to building on our progress and the continued strength of our iconic brands to drive higher profitability, long-term growth and shareholder value,” he concluded.
Moving forward, the company has raised its full-year operating income guidance from $255 million to $265 million.
During AEO Inc.’s post-earnings call, Chief Marketing Officer Craig Brommers said, “Sydney Sweeney Has Great Jeans is not going anywhere. Sydney will be part of our team as we get into the back half of the year, and we’ll be introducing new elements of the campaign as we continue forward.”
By CEO NA Editorial Staff
