An eMarketer forecast reveals wearable tech could dominate the market in 2019.
As a market set to enhance health features, wearables are set to dominate in 2019.
According to eMarketer’s latest wearables forecast, 8.2 million Americans age 55 and older will use a wearable device in 2019, that’s up more than 15% over this year.
This trend will turn Americans 55 and older into the fastest-growing group of electronic wearable users inside the United States, despite it only represents a small share of users, it holds the highest growth rate among all age groups due to faster-than-expected adoption of wearable devices.
In general, 60.5 million people total will use a wearable device in the U.S. during 2019, a 9.2% increase in comparison to 2018.
Although adoption of this technology is on the rise, it is a market still waiting to catch the mainstream wave.
Experts’ take
eMarketer forecasting analyst Cindy Liu explained some of the trends wearables will face next year:
- “Wearables like smartwatches are now coming equipped with additional health features, which are especially appealing to older Americans.”
- “The Apple Watch Series 4 is outfitted with some major enhancements, including ECG [electrocardiography] readings and fall-detection features.”
- “Continuous improvements in design and functionality are key drivers of smartwatch adoption.”
- “Specifically, LTE connectivity will be a huge driver, as it allows smartwatch users to stay connected while leaving their phones behind. Other improvements, like longer battery life, larger screens and new health features, will be sure to attract new users.”
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