Screen devices rule the US households with over 80% of penetration, according to a recent study from the Consumer Technology Association (CTA).
Screen devices rule the U.S. households, and T.V. is the tech product king.
A recent study from the Consumer Technology Association (CTA) recently announced that TVs are in 96% of all U.S. homes, despite traditional viewing is declining.
Smartphones are the next must-have tech device at home for the U.S. population, as it accounts of an 87% of penetration among U.S. households after an unstoppable charge in recent years.
50.8% of U.S. households now only use cell-phones, abandoning landlines to adopt smartphones as their choice of communication. CTA also notes the possibility of smartphone ownership matching TV ownership in the next 5 years. 4K Ultra High Definition televisions experienced the largest growth in household ownership rate, rising 15 percentage points year-over-year to reach 31% households ownership, and one in five (19%) households owns a TV with a screen size of 60 inches or bigger. Ownership of digital media streaming devices rose nine percentage points since last year to 45% of households.
From app developers to tech behemoths such as Google and Facebook, companies have spent years working to make consumer technology as addictive as possible. After all, time spent with their products could equal big bucks for the company.
The battle of smaller screens
Back in 2010, there was a ferocious battle for the top position in the smartphone market, but now, Android and iOS accounted for 99.9% of global smartphone sales to end users during 2017, and competition does not look like it can fight back in 2019 or soon.
Across the entire world, smartphone users are expected to grow by one billion in a time span of five years, which means there will be 2.7 billion smartphone users by 2019.
Laptops, on the other hand, registered its highest levels of penetration ever with 72% of U.S. households owning one. These facts mark what could be understood as the reign of “the three screens”, where TVs, smartphones and notebook computers now dominate the kinds of tech devices Americans have in their home and consider essential.
Emerging tech
Smart speakers, wireless earbuds and drones are the emerging technologies of the market, as they have also experience a boost of their presence inside U.S. households.
Speakers including the Amazon Echo and Google Home have become one of the fastest-adopted technologies since tablets, as these technologies have nearly tripled in ownership rate to reach 22% in U.S. households. Smartwatch adoption also grew, achieving that 18% of U.S. households now own at least one smartwatch – a 6% increase regarding last year.
An eMarketer forecast reveals wearable tech could dominate the market in 2019, as 8.2 million Americans age 55 and older will use a wearable device in 2019, that’s up more than 15% over this year. This trend will turn Americans 55 and older into the fastest-growing group of electronic wearable users inside the United States.
