Thursday, February 2, 2023
  • Login
CEO North America
  • Home
  • Business
    • Entrepreneur
    • Industry
    • Innovation
    • Management & Leadership
  • CEO Interviews
  • CEO Life
    • Art & Culture
    • Food
    • Health
    • Travel
    • Environment
  • Opinion
  • News
  • Multimedia
No Result
View All Result
  • Home
  • Business
    • Entrepreneur
    • Industry
    • Innovation
    • Management & Leadership
  • CEO Interviews
  • CEO Life
    • Art & Culture
    • Food
    • Health
    • Travel
    • Environment
  • Opinion
  • News
  • Multimedia
No Result
View All Result
CEO North America
No Result
View All Result

The new consumer loyalty landscape: Transcending consumer expectations

in Innovation
The new consumer loyalty landscape: transcending consumer expectations
Share on FacebookShare on Twitter

Customers have higher expectations than ever and companies must deliver more to earn and build loyalty. Our research provides insight into the specific loyalty drivers that programs need to be investing in today. Read our report to learn about where leading loyalty programs are focused and what actions your organization can take to be successful.

Save for later

In today’s market, there’s more competition than ever for consumer loyalty. That’s why brands and retailers of all sizes and kinds have turned to loyalty programs to attract customers—and keep them.

But consumer expectations have shifted dramatically, and the old approaches, like an “earn-and-burn” points system, simply won’t meet them. Consumers now want loyalty experiences that are more unique and personalized.

In our new report, Transcending expectations in the new loyalty landscape, we reveal insights, strategies, and findings about consumer drivers from our year of research into more than 115 consumer loyalty programs across 15 industries.

Three distinct loyalty driver categories emerged in our findings, and our report deeply examines all three, showcasing the industries leading the way.

Critical mass: Simple journeys, meaningful destinations

As consumer loyalty offerings continue to evolve from generic points programs, we observe the critical mass of programs shift their focus to: developing more compelling value propositions in support of the brand strategy, and delivering them in more seamless, integrated ways

On the verge: Heightened experiences, tailored choices

As programs move beyond fundamentals, we see market leaders investing in two key areas to entice and retain their members introducing differentiated ways to earn and redeem rewards creating more moments of recognition, exclusivity, and access for members

The next wave: Influential moments, human experience

More than ever, brands and retailers are looking to play a meaningful and multi-dimensional role in the lives of their members. We observe that the most innovative and experimental loyalty programs look to build meaning through: personalizing interactions and experiences building extended loyalty ecosystems, and creating community and belonging

Seize loyalty opportunities

Our 12 months of research reveals the many opportunities brands and retailers have, even in a quickly shifting landscape, to build and evolve their loyalty and engagement strategies. To effectively compete for today’s consumer, loyalty programs must meet table stakes expectations by frictionlessly blending into the brand identity and broader customer experience. As consumers increasingly demand real-time, meaningful, and tailored loyalty connections across their lifecycle, loyalty programs must seek out ways to put the member in control of their experience while creating authentic moments of appreciation and recognition. As maturity evolves, programs must decide the role their program plays in creating personal member relationships, cultivating community, and fostering extended touchpoints across an ecosystem of players.

(Courtesy Deloitte)

Tags: Consumerconsumer expectationsLoyaltyTranscending Consumer

Related Posts

Business benefits of a customer self-service strategy
Business

Business benefits of a customer self-service strategy

When retail buyers panic, a. I. Keeps calm
Business

When Retail Buyers Panic, A.I. Keeps Calm

A simpler path to better computer vision
Business

A Simpler Path to Better Computer Vision

Trust, risk, and opportunity: overseeing a comprehensive data and privacy strategy
Innovation

Trust, Risk, and Opportunity: Overseeing a Comprehensive Data and Privacy Strategy

Engineers solve a mystery on the path to smaller, lighter batteries
Innovation

Engineers Solve a Mystery on the Path to Smaller, Lighter Batteries

Adopting an ecosystem-first mindset in software
Business

Adopting an Ecosystem-First Mindset in Software

Deep tech powers new net-zero business models
Business

Deep Tech Powers New Net-Zero Business Models

Mit engineers develop a low-cost terahertz camera
Business

MIT Engineers Develop a Low-Cost Terahertz Camera

Using machine learning to identify undiagnosable cancers
Innovation

Using Machine Learning to Identify Undiagnosable Cancers

Show me the digital value
Innovation

Show Me the Digital Value

No Result
View All Result

Recent Posts

  • Tinder owner to lay off 8% of its staff as growth falters
  • Biden moves to slash U.S. credit card fees, app charges
  • New York City Votes To “Skip The Stuff” In Take-Out Orders
  • How to Test If Your Interview Process Is a Nightmare
  • The Next Era of Work Will Be About Skills, Not Pedigree

Recent Comments

    Archives

    Categories

    • Art & Culture
    • Business
    • CEO Interviews
    • CEO Life
    • Editor´s Choice
    • Entrepreneur
    • Environment
    • Food
    • Health
    • Highlights
    • Industry
    • Innovation
    • Issues
    • Management & Leadership
    • Multimedia
    • News
    • Opinion
    • PrimeZone
    • Printed Version
    • Travel
    • Uncategorized

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org

    • CONTACT
    • GENERAL ENQUIRIES
    • ADVERTISING
    • MEDIA KIT
    • DIRECTORY
    • TERMS AND CONDITIONS

    Editorials – stuart.james@ceo-na.com

    Editor-In-Chief – caroline.sposto@ceo-na.com

    Editorials – editorials@ceo-na.com

    Advertising – media@ceo-na.com

    NEW YORK

    110 Wall St.,
    3rd Floor
    New York, NY.
    10005
    USA
    +1 212 432 5800

     

    MEXICO CITY

    Paseo de la Reforma 296,
    Floor 38
    Mexico City
    06600
    MEXICO

    • CONTACT
    • GENERAL ENQUIRIES
    • ADVERTISING
    • MEDIA KIT
    • DIRECTORY
    • TERMS AND CONDITIONS

    Editorials –
    stuart.james@ceo-na.com

    Editor-In-Chief –

    caroline.sposto@ceo-na.com

    Editorials – editorials@ceo-na.com

    Advertising –
    media@ceo-na.com

    NEW YORK

    110 Wall St.,
    3rd Floor
    New York, NY.
    10005
    USA
    +1 212 432 5800

    MEXICO CITY

    Paseo de la Reforma 296,
    Floor 38
    Mexico City
    06600
    MEXICO

    CEO North America © 2022 - Sitemap

    No Result
    View All Result
    • Home
    • Business
      • Entrepreneur
      • Industry
      • Innovation
      • Management & Leadership
    • CEO Interviews
    • CEO Life
      • Art & Culture
      • Food
      • Health
      • Travel
      • Environment
    • Opinion
    • News
    • Multimedia

    © 2023 JNews - Premium WordPress news & magazine theme by Jegtheme.

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In