Satellite radio company SiriusXM is set to target a younger customer audience through a new streaming service application, the company announced Wednesday.
The company will reportedly begin offering its streaming service beginning Dec. 14 at $9.99 per month.
“Our growth audience is millennials and younger, who are willing to pay for an experience,” said SiriusXM CEO Jennifer Witz.
The news comes on the back of SiriusXM’s declining share prices, which are down 20% for the year.
