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CEO NA Magazine > Technology > Software companies fight back against fears that AI will kill them

Software companies fight back against fears that AI will kill them

in Technology
Salesforce lowers outlook during CFO transition
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Oracle’s Mike Sicilia is the latest software CEO to wade in to the debate on whether artificial intelligence tools that heavily automate human tasks will mean the demise of his industry. His verdict was a resounding “no.”

“You’ve all heard … that new companies coding quickly using AI will spell the death of SaaS (software as a service),” he told analysts on a ‌conference call on Tuesday. “I don’t agree with that at all. I do think that AI tools and their coding capabilities would be a threat if we weren’t adopting them, but we are, and ‌very rapidly.”

Sicilia was responding to Wall Street concerns that new AI tools can now perform some of the tasks that traditional software companies’ products were built for, such as organizing customer information or guiding people through business processes.

Those worries led to a nearly $1 trillion rout in ​software stocks last month after heavyweight AI startup Anthropic introduced AI plugins for its Claude Cowork agent, a digital assistant that can automate such tasks. CEOs of software companies have since used their post-earnings conference calls to fight back.

Sicilia also laid out a case that Oracle was ahead of its smaller rival Salesforce, saying his company was using AI to actually build new products and automate full business processes, not just add AI features on top of existing tools.

Salesforce, for its part, has offered a different defense, with CEO Marc Benioff last month telling analysts that his company will outlast any so-called SaaS-pocalypse, a term for last month’s share rout that hit software-as-a-service companies.

Benioff brought in Salesforce customers who positioned ‌Salesforce as a company that has transformed itself into an enterprise platform that ⁠builds, deploys and governs those AI agents, using the company’s mountains of proprietary customer and sales‑process data.

Even Jensen Huang, an AI pioneer and the CEO of chipmaker Nvidia, last month dismissed fears that AI would replace software and related tools, calling the idea “illogical.”

UNIQUE DATA IS THE BEST DEFENSE

Oracle predicted on Tuesday that the AI boom would power its ⁠revenue for several quarters to come, sending its shares up 10% on Wednesday. The company owns deep enterprise data across finance, supply chain and human resources, which is hard for AI to replicate.

Oracle offers cheaper, efficient cloud systems and a database that can run on any major cloud, said Rebecca Wettemann, CEO of technology research firm Valoir. “That flexibility gives customers choice – and that’s a powerful position to be in as the AI ecosystem evolves,” she said.

Nearly a dozen tech analysts and investors surveyed by ​Reuters ​said the owners of years of exclusive financial, legal, design, or technical data likely have the best defense.

“Proprietary data is the ​deepest moat by far,” said James St. Aubin, chief investment officer at Ocean Park Asset ‌Management.

In the case of Salesforce, while startups are nibbling away at the company’s dominance in the customer-relationship software sector, its software remains deeply embedded in corporate systems, with its real-time data platform managing more than 50 trillion records. It is also trying to reinvent itself as an AI‑agent company through its Agentforce service – still a small business.

Some analysts said Salesforce is also hard to replace because businesses have spent years building their day‑to‑day operations around the company’s products and the cost of switching away is high.

But AI is beginning to erode that barrier, making it easier to generate code and build applications with far less human effort and expense.

While businesses experiment with isolated AI tools, Salesforce has built a comprehensive system that helps it stand out, said Madhav Thattai, executive vice president of Salesforce AI, adding that the company benefits from decades of enterprise experience.

Read the full article by ​Aditya Soni, Stephen Nellis / Reuters

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