Shein, the discount Chinese apparel seller has in just a few years grown to become a fast-fashion giant.
It is now branching out, pitting itself against some of the biggest names in e-commerce to broaden its portfolio of wares.
Based in Singapore, Shein is pivoting from selling just its own branded apparel to becoming a marketplace platform for other merchants.
Shein recently launched its marketplace in Mexico, Brazil and the U.S., with plans to roll it out in Europe later this year.
