Questions about a widely cited paper by a Harvard scholar have been raised about the methods used in behavioral research.
Over the last 20 years, dozens of behavioral scientists have risen to prominence pointing out the power of small interventions to improve the human condition.
Scientists claim that they had found that automatically enrolling people in organ donor programs leads to higher rates of donation,
They also have said that moving healthy foods like fruit closer to the front of a buffet line would result in healthier eating.
But recently, the field of behavioral research has sustained a serious blow.
Francesca Gino of Harvard Business School allegedly invented much of her research’s findings, putting doubt on the entire segment of human studies.