Today PUMA released an updated 2025 outlook, anticipating “ongoing geopolitical tensions and economic challenges in 2025, especially trade disputes and currency volatility.”
The company stated, “Against this backdrop, PUMA expects currency adjusted sales to grow in the low- to mid-single-digit percentage range.”
The latest forecast places the company’s yearly earnings in between €520 million ($567 million) and €600 million.
Last month, Arne Freundt, PUMA’s CEO, launched an initiative to improve profitability, stating: “With a heightened focus on translating top-line growth to increased profitability growth, we have initiated “nextlevel”, a comprehensive efficiency program targeting cost optimization and operational improvements. Combined with decisive actions already taken, we will implement further cost control measures in 2025.”
Today, company stock fell as much as 23% in premarket trading, the lowest the company has seen since 2016.
So far this year, PUMA’s shares have declined almost 50%.
Read our exclusive interview with PUMA President and CEO Bob Philion here
By CEO NA Editorial Staff
