When used with the consumer in mind, AI can enhance inclusivity and heighten the user experience. It can also help mitigate risky behaviors and increase engagement through personalization. Murli Buluswar, ’01 Head of Analytics, US Consumer Bank, Citi, Booth marketing professor Sanjog Misra, and Lisa Sullivan-Cross, Head of Growth Marketing, Pinterest talk through the social impacts of AI in this snippet from Marketing for Good, an event series from the Kilts Center for Marketing. These events explore how marketers and general managers can use their talents in ways that catalyze positive change.
The University of Chicago Booth School of Business