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CEO NA Magazine > CEO Life > Travel > UNWTO and CAF boost sustainable and innovative tourism in Latin America

UNWTO and CAF boost sustainable and innovative tourism in Latin America

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The World Tourism Organization (UNWTO) and CAF, the Development Bank of Latin America, have signed an MOU to strengthen their collaboration to accelerate tourism development through investments.

Data suggests that global foreign direct investments (FDI) into tourism plummeted by almost 74% in 2020, compared to 2019, putting an end to a period of record high volumes. With international arrivals to destinations in the Americas down by 68% in the first seven months of 2021 when compared to pre-pandemic levels, millions of direct tourism jobs have also been put at risk across the Americas, many of them in small and medium-sized enterprises which account for 80% of the tourism sector worldwide.

Innovation in the way investments are promoted is the key to reshaping the tourism model

The agreement will see the two organizations work together, with the aim of attracting, promoting and mobilizing investments in tourism across Latin America. It places special emphasis on enabling access to innovative financing mechanisms and also on promoting green investments that can accelerate tourism’s shift towards greater sustainability. 

UNWTO Secretary-General, Zurab Pololikashvili, said: “Innovation in the way investments are promoted is the key to reshaping the tourism model. Working on strengthening the venture capital culture in countries, leading the growth of startups and boosting green investments through the UN Tourism Net Zero Fund together will help UNWTO and CAF Member States in the Americas to lead the shift towards sustainable economic development.”

The Executive President of CAF, Sergio Díaz Granados said “With this initiative with the UNWTO, we will seek that the new tourism becomes the greatest ally of environmental sustainability. We also believe tourism can be a catalyst for regional economies in Latin America and the Caribbean, and we also believe that, in the current difficult context we live in given the economic crisis that the pandemic left us, it may be the main source of recovery for many countries.”

UNWTO has recognized the potential of investments to accelerate the green transition in the tourism sector. The Glasgow Declaration for Climate Action, launched by UNWTO and partners at the COP26 Climate Change Conference earlier this month, recognizes financing as an essential pillar of a sector-wide commitment to halve carbon emissions within the next decade and reach net-zero by 2050.

(Courtesy UNWTO)

Tags: CAFLatin Americasustainable and innovativeTourismUNWTO

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