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CEO North America > Business > Innovation > What to expect from Apple’s next launch event

What to expect from Apple’s next launch event

in Business, Innovation
- What to expect from Apple's next launch event
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Apple is having another hardware launch event. Here’s what to expect.

On Tuesday, October 30th, Apple will host its fourth major media event of this year.

After the September launch, where the new iPhone XS, iPhone XS Max, iPhone XR, and Apple Watch Series 4 were presented and not all seemed surprised, it’s time for Apple to do better, and it seems it can.

Accesible costs and better features are promised, let’s see what the tech giant can do.

New iPads aiming to replace computers

It’s no secret that Apple has been trying to transcend traditional computing ways with the iPad, and October’s launch could be a definitive push towards that.

According to a report from Bloomberg, this year Apple may ship an iPad Pro with an 11-inch display in addition to the 12.9-inch iPad. iPad Pros would ship with FaceID in lieu of a home button, and have the same gesture-based UI that the iPhone XS has.

Other reports suggest that Apple could include a USB-C port on the new iPad Pros.

MacBooks on the way

People loved the MacBook Air. Apple knows this and could give it another shot.

Recent reports from well-known Apple analyst, Ming-Chi Kuo, suggest that a new MacBook Air-ish could include a fingerprint sensor for authentication, something that’s been present on high-end Windows machines for years now. It won’t have a TouchBar, which will set it apart from the 13-inch and 15-inch MacBook Pros that come with this option.

Perhaps the most exciting of the rumors is that this new MacBook Air-ish might have a Retina display.

Mac Mini back?

An upgrade could be in store for the Mac Mini.

A report from Bloomberg in August suggested that this little desktop PC (which ships without a display) will be refreshed this year, and that it will be aimed more at pros.

If you want to follow the live event you can watch it on Apple’s website.

Tags: AppleChief Executive OfficerLaunch EventMac

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