Fault lines and fractures: Innovation and growth in a new competitive landscape
Disruptions in public health, supply chains and geopolitics made 2021 a year of uncertainty. But amid all the unpredictability, there is greater clarity about the overall trends of the market and the forces driving growth, and a better understanding of the fault lines and fractures that are altering the entertainment and media landscape.
Our 23rd annual Global Entertainment & Media Outlook offers an in-depth look at how those forces, fault lines and fractures will affect 14 E&M segments across 52 territories over the next five years. Explore our findings to uncover key perspectives and insights that will help shape your strategies for the future.
To use a term that E&M consumers may be familiar with, this year’s Global Entertainment & Media Outlook Perspectives Report is a mashup—in the best sense of the word. Each year, we gather, examine and question a deep collection of proprietary industry data and forecasts. Next, our global team of experts from more than a dozen countries discuss and debate the trends we see in the market, in our client work and in our daily lives. The result is a unique body of intelligence and foresight that companies and investors all over the world can rely on as they plot strategy and action.
The core of the Outlook is our comprehensive five-year forecasts of consumer and advertising spending for 14 segments across 52 territories. And this year, as we struggle—not always successfully—to put the disruptions of the COVID-19 pandemic behind us, we have tightened our focus on what lies ahead. In 2021, the E&M industry bounced back from the contraction of 2020 to resume its growth path, with revenues rising a strong 10.4%. We forecast that by 2026, the global E&M industry will approach US$3tn in revenues.
But the stable overall growth pattern masks an underlying volatility. It is clear that the pandemic accelerated changes in consumer behaviour and digital adoption in ways that will affect future growth trajectories. Some of the sectors that saw immense gains amid the pandemic will not be able to sustain that growth, while others will continue to build from their higher bases. Some formerly niche sectors, such as gaming, will barrel their way into prominence, as other formerly dominant sectors will see their competitive positions erode. This year, the focus of our report is the fault lines and fractures that are opening up between industries and companies, within sectors, and between high-growth and low-growth geographies.
One thing is clear from the data and the forecasts: the vast E&M complex is growing more rapidly than the global economy as a whole. With each passing year, more people around the world are spending more of their time, attention and money on the complex and increasingly immersive E&M experiences that are available to them.
Read the full report at https://www.pwc.com/gx/en/industries/tmt/media/outlook/outlook-perspectives.html
