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CEO NA Magazine > News > Burger King U.S. sales jump 8.5% as “Reclaim the Flame” strategy gains momentum

Burger King U.S. sales jump 8.5% as “Reclaim the Flame” strategy gains momentum

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On Thursday, Restaurant Brands International announced quarterly earnings that exceeded analysts’ expectations, driven by robust growth at Burger King, both locally and internationally.

Restaurant Brands announced a second-quarter net income attributable to shareholders of $507 million, or $1.45 per share, up from $189 million, or 57 cents per share, reported a year earlier. Net revenue rose 4.5% to $2.52 billion.

Burger King’s U.S. same-store sales rose 8.5%. I

Josh Kobza, Chief Executive Officer of RBI told investors, “We built on our strong start to 2026 with another quarter of over 3% global comparable sales and double-digit earnings growth, led by Burger King’s standout performance and continued strength at International. These results show the benefits of our diversified portfolio and that the strategy we outlined at Investor Day is working. Burger King’s performance is a great example of what’s possible when you invest in the fundamentals and execute well – an approach we’re applying across all of our brands.”

Q2 Earnings highlights:

  • Earnings per share: $1.07 adjusted vs. $1.03 expected
  • Revenue: $2.52 billion, in line with expectations

Excluding transaction costs, advisory fees and other items, the company earned $1.07 per share.

Moving forward, Burger King is implementing its multi-year “Reclaim the Flame” plan to boost sales growth and increase franchisee profitability. This plan involves investing up to $700 million through the end of 2028, including advertising and digital investments (which were finished in 2024), as well as high-quality remodels and relocations, restaurant technology, kitchen equipment, and building improvements (“Royal Reset”).

As of June 30, 2026, RBI has funded $194 million of the $550 million planned for the Royal Reset investments.

By CEO NA Editorial Staff

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