Do you have a business without an online presence? Nowadays, it’s highly unlikely. You would risk missing out on potential clients, profits, and sales. In today’s tech savvy world, almost all firms across all industries embrace online marketing.
Both social media and traditional websites are crucial tools in an online marketing strategy and building an effective brand for your firm. Yet while social media sites like Facebook are potent platforms for reaching your audience, traditional websites should not be overlooked.
There are several reasons why you should choose a website over Facebook to market your business:
Total brand control
A well-managed website helps in both crafting and improving a firm’s image. On a personalized website, you can create your brand’s story, vision, and values like nowhere else. The firsthand information on a website helps clients to better understand the products they may want.
Using a website helps you to get a client’s full attention. It also helps the clients to access information about your organization without distractions.
Social media sites such as Facebook, Twitter, and Instagram, on the other hand, present a variety of additional content, including advertising and sponsored posts, alongside your own. The result is that you are competing for attention and eyeballs with other firms.
Moreover, potential competitors may use your firm’s social media accounts to gain an advantage over you by getting to know and even stealing your ideas. This is somewhat harder to do on a well-designed, personalized website which caters more strongly to the uniqueness of your brand.
Optimizing Search Engine Optimization (SEO)
Simple fact: a website improves business SEO and Google ranking. A good SEO translates to a strong overall online presence and allows prospective customers to find your products more easily.
An organic ranking also saves you money due to fewer advertisements. Furthermore, the more content you create, the more you can improve your ranking. The reality is that due to high competition on Facebook, firms relying solely on it have a poor online presence that results in a low ranking.
Through Google analytics, website owners can get to know their audience. You can know who your clients are and where they come from. You can also know how they linked to the website, how long they stayed, and what type of product they were looking for.
This minimizes your need for market research and enables you to craft your marketing strategy accordingly. Though Facebook allows you to see who likes your page, it does not allow you to access their information nor does it use Google analytics.
Strong and enduring relationships can be built through websites in ways that social media platforms may fall short. For example, personal emails that assist in shedding light on matters that the client does not understand are likely more appealing to customers than soulless direct messages.
Your firm’s online presence should be distinct and not consist merely of another social media page. It will help your brand to stand out. Social media platforms are undoubtedly useful but they deny you brand control and that personal touch that makes all the difference.