More than 500 of Twitter’s advertisers have reportedly paused spending on that platform since Elon Musk’s takeover last year. The social media company’s daily revenue on Jan. 17 was 40% lower than the same day a year ago, the report added. Corporate advertisers have been wary since Musk began laying off thousands of employees and rushing a paid verification feature that resulted in scammers logging into Twitter and impersonating companies.
Twitter recently reversed its 2019 ban on political ads and added that it would relax its policy for “cause-based ads” in the United States to align its advertising policies with TV and other media outlets.
