As holiday shopping looms around the corner, it looks like U.S. small businesses are ramping up to make some big sales during Small Business Saturday.
A new American Express survey of small business owners revealed that “55% anticipate Small Business Saturday will make a significant contribution to their overall holiday sales this year.”
American consumers have reportedly spent $184 billion during Small Business Saturday across the past 13 years.
With retail behemoths continuing to dominate Black Friday sales, it remains to be seen small business owners will make a dent in corporations’ holiday revenue.
