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CEO North America > Opinion > Crayola shifts toward flower sales

Crayola shifts toward flower sales

in Opinion
Crayola shifts toward flower sales
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When it comes to renowned crayon maker Crayola’s business plans, the company seemingly has decided to stop and smell the roses.

On Tuesday, Crayola announced it would begin offering the Crayola Flowers online shop, which offers consumers boxed flowers and bouquets.

According to Crayola, 10 to 50% of every sale will be donated to the customer’s charity of choice.

The concept may be fresh as a daisy for Crayola, but could just gild the lily of the crayon maker’s current offerings.

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