Under Armour, Inc. announced its second-quarter fiscal 2026 financial results today, ending September 30, 2025, with revenue dropping 5 percent to $1.3 billion.
Despite lackluster sales, its CEO remains confident that the company’s restructuring strategy will work.
Under Armour President and CEO Kevin Plank told investors, “We delivered results ahead of our prior outlook this quarter and are encouraged to see signs of brand momentum in North America – an important milestone in our turnaround. With our strategy, operating model, and go-to-market approach firmly in place, we’re staying disciplined and focused. The response from consumers and partners reflects this execution, driven by stronger product, sharper storytelling, and a renewed belief in the Under Armour brand.”
Looking ahead, Under Armour expects fiscal 2026 adjusted profit per share of 10 to 11 cents, compared with its prior target of 3 to 5 cents. The company forecasts annual revenue to decline 4%, compared with its prior view of a 4% to 5% decline.
Higher U.S. tariffs on goods are projected to increase Under Armour’s costs by approximately $100 million this fiscal year.
In May 2024, Under Armour announced a restructuring plan to improve the company’s financial and operational efficiency. The plan is estimated to cost up to $160 million, with up to $90 million in cash and as much as $70 million in non-cash charges. By the end of the second fiscal quarter of 2026, the company had recorded $103 million in restructuring and impairment charges, along with $44 million in other related transformational expenses. The company expects the remaining charges outlined in the updated restructuring plan to be recognized by the end of fiscal 2026.
Under Armour has reduced its discounts and intends to eliminate approximately 25% of its product lines, shifting focus toward higher‑priced items in categories like training, running, and team sports, according to its executives.
Under Armour bought back $25 million worth of its Class C common stock in the second quarter, retiring 5.2 million shares. By September 30, 2025, a total of 18 million shares had been repurchased for $115 million under a three-year, $500 million program approved by the Board of Directors.
By CEO NA Editorial Staff
