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CEO NA Magazine > News > Twitter plans to use influencers to double revenue by 2023

Twitter plans to use influencers to double revenue by 2023

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Business travel likely to pick up in fall, Hyatt CEO says
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It comes after the company set an ambitious goal to double its revenue by the end of 2023 and grow its user base to 315 million daily active users.

Twitter’s been on a creator-focused tear.

The company announced its first subscription service earlier this month, called Twitter Blue. It now lets people tip select users through the app, and the company acquired newsletter platform Revue to allow creators to publish and monetize newsletters. It’s also rumored to be close to launching its Super Follows feature, which would allow some users to charge others for select content.

All of this comes after the company set an ambitious goal to double its revenue by the end of 2023 and grow its user base to 315 million daily active users. But it appears creator cuts won’t make a material impact on the company’s revenue anytime soon.

Tags: 2023Revenue

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