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CEO North America > News > Temu and Shein forced to raise prices due to tariffs

Temu and Shein forced to raise prices due to tariffs

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New research shows that online retailers Temu and Shein have raised their prices on many items ahead of new tariffs set to take effect on May 2.

Beginning May 2, U.S. customers of Temu and Shein, who primarily source their products from China, will have to pay a tariff on goods that until recently were under the “de minimis” exemption for shipments worth less than $800.

Before the increase, Shein told consumers: “Due to recent changes in global trade rules and tariffs, our operating expenses have gone up. To keep offering the products you love without compromising on quality, we will be making price adjustments. We’re doing everything we can to keep prices low and minimize the impact on you.”

Temu posted a similar warning: “Due to recent changes in global trade rules and tariffs, our operating expenses have gone up. To keep offering the products you love without compromising on quality, we will be making price adjustment starting April 25, 2025.”

The research indicates that the companies are passing nearly all of the Trump Administration’s new import taxes onto U.S. consumers, leading to more than doubling the cost of some products.

By CEO NA Editorial Staff

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