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CEO North America > News > Rolls-Royce hits new sales record in first quarter

Rolls-Royce hits new sales record in first quarter

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- Rolls-Royce hits new sales record in first quarter
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The luxury auto company delivered 1,380 cars in the first quarter, up 62% from the same time last year.

Rolls-Royce Motor Carsenjoyed its best quarter in its 116-year history this year as customers snapped up $330,000 worth of its SUVs and other models.

The luxury car company, which is owned by BMW, delivered 1,380 cars in the first quarter, up 62% from the same period in 2020 which was impacted by the early days of the Covid-19 pandemic. The previous sales record was reached 2019.

The company said demand is especially strong for its the Cullinan, its nearly 3-ton SUV that starts at $335,000 but generally sells for over $400,000 with options and customizations. Sales for its new Ghost model, which starts around $332,000 and has an optional LED interior roof to simulate a starry sky, are also high.

Rolls-Royce said demand continues to remain strong “with order books extending well into the second half of 2021.”

Other high-end car companies, like Bentley and Lamborghini, have also seen strong recent sales.

Tags: Rolls Royce

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