Today, Porsche announced that it achieved its highest sales ever in North America during this financial period, increasing by 10% from 2024.
Overall, the company reported mixed global sales results, with the German luxury sports car maker seeing a drop in global sales during the first half of the year due to tough market conditions.
In its earnings release, Porshe announced a rise in its share of electrified vehicles sold in the first half of 2025. From January to June, 146,391 vehicles were delivered globally, with 36.1% being electrified—an increase of 14.5 percentage points. This includes 23.5% fully electric vehicles and 12.6% plug-in hybrids.
North America remains Porsche’s largest sales region, with 43,577 deliveries and a 10 percent increase compared to 2024. According to the company, the increase is “mainly due to higher product availability in the market and the price protection offered in the first half of the year due to increased import tariffs.”
Porsche announced that its Overseas and Emerging Markets performed strongly, with a 10 percent increase and reaching a new record high.
In the European market excluding Germany, Porsche sold 35,381 vehicles in the first half of the year, which is an 8% reduction compared to the previous year. Within Germany, the company’s home market, 15,973 vehicles were delivered to customers, reflecting a 23% decrease. The declines in both regions are partly attributed to a particularly strong prior-year period, with some catch-up effects carried into 2023.
In China, the company delivered 21,302 vehicles to customers, representing a 28% decline. Porsche states that the main reasons for this drop are tough market conditions, especially in the luxury segment, and strong competition in the Chinese market.
Porsche’s Chief of Sales and Marketing, Matthias Becker, told investors; “We expect the environment to remain challenging. This makes it all the more important that we work closely with our sales regions to carefully balance supply and demand in line with our ‘value over volume’ strategy. The basis for this is our highly attractive and almost completely renewed product range, which excellently covers the very diverse customer requirements worldwide in terms of powertrain and equipment.”
In the first half of 2025, Porsche stated that the Macan experienced the strongest growth among the sports car manufacturer’s six model lines, with a 15 percent increase.
By CEO NA Editorial Staff
