Although its was virtually unknown in the U.S. market a year ago, Temu in now the go-to app for bargain fashion as U.S. consumers grapple with runaway inflation.
The Chinese bargain shopping app in May had sales exceeding it swell-establish rival Shein.
Backed by China heavyweight PDD Holdings Inc., Temu’s sales in the United States in May overtook fast-fashion retailer Shein by 20%.
Temu has been Apple Inc’s top iOS app in the U.S for most of 2023 — based on metrics including downloads, engagement and retention, according to mobile app researcher Apptopia — offering flash sales and bargain-basement prices on in every department to draw in new customers.
