This Tuesday more than 88,000 people queued digitally to buy profile pictures from The Matrix franchise in Non-Fungible Token (NFT) exchange Nifty’s for $50 each. Warner Brothers partnered with the exchange to sell 100,000 NFT’s through its website.
The NFT’s are presented as social media profile pictures based on The Matrix franchise owned by Warner.
According to NFT portal NonFungible this is the largest drop of profile pictures to this date. It follows on earlier collaboration between Warner and Nifty’s on drops from the Space Jam movie as collectible trading cards. After buying the Matrix avatar the owners will be invited to undertake certain missions to continue evolving the character.
NFTs are increasingly seen as complementary to films as forms of marketing and merchandise.
“NFTs will provide a fresh source of merchandise for the industry while also helping to mold it in new directions,” wrote Besancia for NonFungible. “Fans will be encouraged to do more than just watch their favorite show on a streaming service thanks to digital collectibles. Instead, they will invest in digital collectibles and continue to support the sector.”
By Feike de Jong