Today, the fast food giant reported disappointing quarterly and annual revenue. Experts believe this was significantly affected by the E. coli outbreak that occurred in late 2024, which resulted in illness for over 100 people across several states and led to multiple lawsuits against the chain.
McDonald’s reported $6.39 billion in revenue for the fourth quarter, falling short of an expected $6.44 billion. Global sales increased by 0.4%, while U.S. sales experienced a decline of 1.4%.
Annual global systemwide sales for the company exceeded $130 billion, growing by over $1 billion in newer markets such as the Middle East.
McDonald’s experienced a global comparable sales decline of 0.1% for the entire year.
McDonald’s Chairman and CEO Chris Kempczinski told investors, “Accelerating the Arches continues to be the right strategy as we focus on growing market share. We’re playing to win, focusing on our customers with outstanding value, exciting menu innovation and culturally relevant marketing.”
In January, the company spent $100 million on marketing and released a new value-item menu to attract customers and revive sales.
In premarket trading, McDonald’s shares fell less than 1%.
By CEO NA Editorial Staff
