Iconic retailer Macy’s is embroiled in a legal battle with its landlord to prevent Amazon from using a billboard that sits atop its flagship store in New York City.
The department store chain is asking the Kaufman Organization to stop a potential deal with Amazon to use the billboard at its Herald Square location.
In a lawsuit filed in state court, Macy’s claims such a move from its online competitor would cause “immeasurable” harm to its business.
“The damages to Macy’s customer goodwill, image, reputation and brand should a prominent online retailer (especially Amazon) advertise on the billboard are impossible to calculate,” Macy’s said in court papers.
Macy’s has been advertising its business on the billboard for longer than half a century. But the lease for the advertising space expired in August.
