German giant Henkel, parent company of Persil and Schwarzkopf, has finalized a deal to acquire all shares of OLAPLEX, a premium hair care brand, at a price of $2.06 per share, valuing the entire deal at $1.4 billion.
After completing the transaction, Olaplex will continue operating under the OLAPLEX name and brand. OLAPLEX will no longer be listed on Nasdaq, and Advent International, the company’s largest stakeholder, will fully exit its investment at the close.
This acquisition represents another key milestone in Henkel’s strategic growth plan and further strengthens hair care as a main category within its Consumer Brands division.
Henkel CEO, Carsten Knobel, told investors, “The planned acquisition of OLAPLEX is fully in line with Henkel’s strategy to expand its portfolio through compelling, value-adding M&A activities. This transaction allows us to expand our presence in premium hair care. The brand creates compelling opportunities for future growth and innovation.”
“OLAPLEX is a perfect strategic fit for our premium hair care business,” added Wolfgang König, Executive Vice President responsible for Henkel’s Consumer Brands business. “Its strong scientific foundation, guided by professionals, combined with a robust presence across premium channels makes it highly complementary to our existing portfolio and we see meaningful opportunities to accelerate innovation.”
Amanda Baldwin, Chief Executive Officer of OLAPLEX, said, “Today marks an exciting next chapter for OLAPLEX. From our roots in the professional community to becoming one of the most trusted science-led brands in hair treatment, our journey has always been fueled by innovation and a deep commitment to stylists and consumers. This step is a testament to the momentum we’ve achieved in our transformation and the significant opportunities ahead for OLAPLEX to continue shaping the future of hair health and pursue long-term growth. I’m incredibly proud of what our team has accomplished and look forward to accelerating our product innovation, expanding our reach and continuing to deliver results for our Pro partners and customers around the world as part of the Henkel platform.”
John P. “JP” Bilbrey, Executive Chair of the OLAPLEX Board of Directors, added, “OLAPLEX’s growth reflects the strength of its science-led approach, its brand and the dedication of its team. We are proud to have supported Amanda and the entire OLAPLEX team as they drove brand momentum, scaled innovation and advanced significant operational transformation. We look forward to the opportunities ahead under Henkel’s stewardship.”
Olaplex reported sales of $423 million in 2025.
Olaplex shares surged 50.2% following the announcement.
By CEO NA Editorial Staff
