Cracker Barrel Old Country Store, Inc. announced that, after a thorough succession planning and search process, David Deno has been appointed as the company’s next CEO and will join the Board of Directors, both effective August 10, 2026.
Deno takes over from Julie Masino, who will resign as CEO and Board member effective the same date. Ms. Masino will continue to advise the Company until October 9, 2026, ensuring a smooth transition.
Masino took over Cracker Barrel in 2023 and launched a plan to revive the struggling casual dining chain. Cracker Barrel removed its folksy “old timer” logo that it had used since the 1970s and began modernizing its restaurants. However, the redesign caused a political and cultural backlash on social media last summer. Cracker Barrel halted the updates, reverting to its original logo and canceling plans to remodel its restaurants.
Incoming CEO, Deno, told investors, “Cracker Barrel is a truly iconic American brand, defined by its unique combination of warm country hospitality, timeless appeal, and deep connection with guests across generations. I am honored to lead the Cracker Barrel team and look forward to unlocking the full potential of this remarkable brand. Together, we will stay focused on delivering delicious food and exceptional experiences for our guests, while driving profitable growth.”
The company’s CEO succession coincides with a report of stronger-than-expected revenue in the latest quarter and an upgraded full-year outlook. Cracker Barrel’s shares, which had fallen over 50% amid the controversy, have now also rebounded.
The company’s stock fell nearly 3% following the announcement of the CEO succession.
By CEO NA Editorial Staff
