Organizations that use GenAI for business have a responsibility to use it ethically, according to college-educated U.S. consumers responding to a KPMG survey. However, less than half of respondents trust that businesses will do so.
“This gap presents an opportunity for businesses to lead the charge in building trust–particularly those that are already using the technology within their organizations,” writes Paul Knopp, KPMG’s U.S. chair and CEO. “Successful first movers will put guardrails–not speedbumps–on the AI highway and be the pacesetters for those that follow.”
Successful AI frameworks should address transparency, fairness, biases, data integrity, accountability, sustainability and workforce impacts of AI programs, he writes. Businesses can further build trust by conducting regular assessments for these factors.
“How businesses build, deploy, and transparently communicate their use of AI will dictate if that gap shrinks or widens in the not-too-distant future,” Knopp writes.
