Wednesday, October 22, 2025
  • Login
CEO North America
  • Home
  • News
    • Business
    • Entrepreneur
    • Industry
    • Innovation
    • Management & Leadership
  • CEO Interviews
  • Opinion
  • Technology
  • Environment
  • CEO Life
    • Art & Culture
    • Food
    • Health
    • Travel
No Result
View All Result
  • Home
  • News
    • Business
    • Entrepreneur
    • Industry
    • Innovation
    • Management & Leadership
  • CEO Interviews
  • Opinion
  • Technology
  • Environment
  • CEO Life
    • Art & Culture
    • Food
    • Health
    • Travel
No Result
View All Result
CEO North America
No Result
View All Result

CEO North America > News > Apple’s Q2 sales beat expectations as iPhone weathers downturn

Apple’s Q2 sales beat expectations as iPhone weathers downturn

in News
Christmas iPhone Sales Will Take Supply Chain Hit
Share on LinkedinShare on WhatsApp

Apple Inc. reported second-quarter sales that beat Wall Street estimates, indicating that the iPhone is weathering an industrywide downturn better than feared.

Though revenue fell 2.5% to $94.8 billion, according to a statement Thursday, that was better than the $92.6 billion analysts predicted. Apple itself had projected a decline of roughly 5%.

The results suggest that Apple is bouncing back from a slump that’s plagued both the computer and smartphone industries. The iPhone performed better than expected in the quarter, helping offset weakness in much of the company’s lineup. It’s a particular relief for investors after Qualcomm Inc., a key Apple supplier, raised fresh concerns about phone demand earlier this week.

Apple also announced plans for $90 billion in stock repurchases, the same as last year’s plan. The company also raised its quarterly dividend 4% to 24 cents a share.

The shares gained more than 2% in late trading after the report was released. They had closed at $165.79, up 28% for the year.

Earnings came in at $1.52 a share during the second quarter, which ended April 1. That compared with an average estimate of $1.43 a share.

Apple generated $51.3 billion in sales from the iPhone — its flagship product — in the second quarter, topping analyst predictions of $49 billion. That’s just a 1.5% rise from a year ago but marked a record performance for the March quarter, Cook said. The increase came “despite the challenging macroeconomic environment,” he said in the statement.

From a supply perspective, the second quarter was an opportunity for the iPhone 14 to rebound. The device had suffered from constraints during the previous period due to Covid policies in China.

The iPad saw revenue fall 13% to $6.67 billion, roughly in line with estimates of $6.7 billion. New models, which included a revamped entry-level version and Pro models with M2 chips, didn’t do much to spur purchases in the quarter.

Likewise, revenue in the Mac division dropped 31% to $7.17 billion. That trailed forecasts of $7.7 billion. Research firms already warned that it was a bleak quarter for the lineup, with IDC estimating that Mac shipments fell about 40% in the quarter. Apple had updated the MacBook Pro and Mac mini, adding faster processors, but they failed to reignite the unit’s sales.

The home, wearables and accessories division, which includes AirPods, the Apple Watch and the TV set-top box — fell less than 1% to $8.76 billion. That beat estimates of $8.5 billion. The company added a faster processor to the Apple TV during the holiday quarter and updated its HomePod speaker during the March quarter.

The services business, which includes iCloud, Apple Music, the App Store and the TV+ streaming service, brought in $20.91 billion, missing estimates of $21.1 billion. Last quarter, Apple promised that services revenue — alongside the iPhone — would accelerate.

By Mark Gurman / Bloomberg

Tags: AppleiPhoneMacQualcommtechTech industryUnited States

Related Posts

Coca-Cola ‘stayed flexible’ to achieve solid Q3 results
News

Coca-Cola ‘stayed flexible’ to achieve solid Q3 results

Octave Klaba returns as OVHcloud CEO
News

Octave Klaba returns as OVHcloud CEO

GM stocks rise as company raises full-year guidance
News

GM stocks rise as company raises full-year guidance

Kering and L’Oréal forge new  $4.66 billion alliance
News

Kering and L’Oréal forge new  $4.66 billion alliance

White House Economic Adviser Kevin Hassett says U.S. could take further stakes in industries
News

White House Economic Advisor says shutdown could end this week

China ‘violated’ trade agreement with US, Trump says
News

Trump to resume trade talks with China

US stock exchanges end week up
News

Dow futures drop 300 points as record sell-offs continue

Trump strikes tariff deal with Merck KGaA
News

Trump strikes tariff deal with Merck KGaA

United Airlines CEO Scott Kirby says prolonged U.S. shutdown could harm industry
News

United Airlines CEO Scott Kirby says prolonged U.S. shutdown could harm industry

Salesforce lowers outlook during CFO transition
News

Salesforce posts Q2 win, increases 2030 forecast

No Result
View All Result

Recent Posts

  • From the Granite State to Cyberspace: Connection tells CEO-NA about its 4-decade journey
  • Coca-Cola ‘stayed flexible’ to achieve solid Q3 results
  • GM stocks rise as company raises full-year guidance
  • Will Fed Cuts Lower Mortgage Rates?
  • ‘We’re not going to wait for one company’: NASA chief suggests SpaceX may be booted from moon mission

Archives

Categories

  • Art & Culture
  • Business
  • CEO Interviews
  • CEO Life
  • Editor´s Choice
  • Entrepreneur
  • Environment
  • Food
  • Health
  • Highlights
  • Industry
  • Innovation
  • Issues
  • Management & Leadership
  • News
  • Opinion
  • PrimeZone
  • Printed Version
  • Technology
  • Travel
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

  • CONTACT
  • GENERAL ENQUIRIES
  • ADVERTISING
  • MEDIA KIT
  • DIRECTORY
  • TERMS AND CONDITIONS

Advertising –
advertising@ceo-na.com

110 Wall St.,
3rd Floor
New York, NY.
10005
USA
+1 212 432 5800

Avenida Chapultepec 480,
Floor 11
Mexico City
06700
MEXICO

  • News
  • CEO Interviews
  • Opinion
  • Technology
  • Environment
  • CEO Life

  • CONTACT
  • GENERAL ENQUIRIES
  • ADVERTISING
  • MEDIA KIT
  • DIRECTORY
  • TERMS AND CONDITIONS

Advertising –
advertising@ceo-na.com

110 Wall St.,
3rd Floor
New York, NY.
10005
USA
+1 212 432 5800

Avenida Chapultepec 480,
Floor 11
Mexico City
06700
MEXICO

CEO North America © 2024 - Sitemap

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • News
    • Business
    • Entrepreneur
    • Industry
    • Innovation
    • Management & Leadership
  • CEO Interviews
  • Opinion
  • Technology
  • Environment
  • CEO Life
    • Art & Culture
    • Food
    • Health
    • Travel

© 2025 JNews - Premium WordPress news & magazine theme by Jegtheme.