As German sportswear giant adidas transitions to new CEO Bjorn Gulden, investors consider analysts’ expectations to be too conservative.
The general consensus is for a mid-single-digit sales decline this year and a 9% rebound in 2024.
Financial analysts Tuesday said those numbers underappreciate opportunities for Adidas in product innovation, expansion into local sports, celebrity partnerships and its digital push.
-in order to succeed in the second half of 2023, the company needs to clear excess inventory, focus on lifestyle category trends and regain momentum in China, they said.
