Chief Executive Officer North America

American consumers are projected to have spent $9.4 billion on Cyber Monday purchases.

Buoyed by a growing number of consumers, Cyber Monday is expected to be big,

According to an Adobe Analytics report which measures transactions from 80 of the top 100 US online retailers, consumers in the United States were expected to spend $9.4bn (£7.3bn) online on Monday, with $2.9bn in sales coming from smartphones, and other items like Frozen 2 toys, FIFA 20 video games, and L.O.L Surprise Dolls.

CNBC reported that late night shoppers boosted the total by spending $2.9 billion online between 10 p.m. and 2 a.m. Last year Cyber Monday delivered $7.9bn in US sales, Adobe said, which means 2019 saw an 18.9% jump from a year ago. Adobe is forecasting that online sales for the entire holiday season will hit $143.8 billion. So far, shoppers have spent $81.5 billion online between Nov. 1 and Dec. 2, according to Adobe.

Jeffrey Halley, senior market analyst at Oanda, said, according to BBC reporting, that the Black Friday and Cyber Monday sales figures will provide important insight about the strength of the US economy.

E-commerce giant Amazon did not release any data about its Cyber Monday sales but said that the top categories sold on its site were toys, home, fashion and health and personal care.