As U.S. consumers search for bargains in the fast food industry, it’s beginning to look like Taco Tuesday could become Taco Everyday.
According to David Gibbs, CEO of Taco Bell’s parent company, the chain’s experienced 2% to 3% growth in orders “across all income levels.”
The company’s third quarter financial report went on to reveal that Taco Bell’s sales in the United States soared 8% year-over-year in Q3.
As other fast food competitors continue raising prices and alienating increasingly spendthrift consumers, Taco Bell’s consistently low costs may just solidify the chain as an American consumer staple.
