According to retailing giant Macy’s latest business moves, bigger isn’t always better.
The company is set to open four smaller stores located in strip malls this fall, offering consumers a refresh from the brand’s signature multi-story stores.
Macy’s current roster of smaller stores has reportedly outperformed its larger ones in recent months, including during its holiday quarter, said CEO Jeff Gennette.If all goes according to
plan, the company’s new small-scale vision may just align perfectly with U.S. consumers’ shrinking wallets.
