Walmart Grocery has surpassed Amazon in downloads by 20%.
According to data from App Annie, demand for retail delivery is high across the board — with Shopping app downloads hitting 106 million globally during the week of March 29 – April 4, 2020 (up 15% from the weekly average for Jan 2020), and 14.4 million in the US (up 20% versus the same time period).
This peak saw Walmart Grocery do exceptionally well, seeing an all time high in downloads — obtaining the #1 ranking position for Shopping apps in the US, surpassing Amazon by 20%. Walmart retained the #1 ranking to date (April 7, 2020). As of April 5, 2020 Walmart Grocery experienced a 460% growth in average daily downloads in comparison to its January 2020 performance. Similarly, Amazon also saw a 20% growth in average daily downloads compared to the same time frame.
App Annie writes that while it’s important to note that Amazon already has an incredibly high existing install base, this growth from Walmart Grocery shows that mobile is a key component to its brick-and-mortar and digital strategy for addressing accelerated consumer demands in response to the ongoing coronavirus pandemic.