Today, Under Armour, Inc. released its financial results for the second quarter of fiscal 2026, projecting annual revenue and profit below Wall Street estimates. The company also announced a leadership shakeup as the sportswear maker faces declining demand and rising tariff costs.
In Q2, Under Amour’s revenue decreased 5 percent to $1.3 billion. North American revenue declined 8 percent to $792 million, while international revenue grew 2 percent to $551 million.
Looking ahead, the company’s annual revenue is expected to decline by 4 to 5 percent. This includes anticipated high-single-digit percentage declines in North America and Asia-Pacific, and a high-single-digit percentage increase in EMEA.
Kevin Plank, Under Armour’s President and CEO, told investors, “We delivered results ahead of our prior outlook this quarter and are encouraged to see signs of brand momentum in North America – an important milestone in our turnaround. With our strategy, operating model, and go-to-market approach firmly in place, we’re staying disciplined and focused. The response from consumers and partners reflects this execution, driven by stronger product, sharper storytelling, and a renewed belief in the Under Armour brand.”
Today, Under Armour announced that Reza Taleghani will join the company as Executive Vice President and Chief Financial Officer starting in February 2026, succeeding David Bergman, a 21-year Under Armour veteran, who will step down.
“As we enter a crucial time for the brand, we are deeply thankful for his many contributions and his partnership in ensuring a smooth transition. Reza brings a global perspective, strong financial expertise, and a strategic mindset that align perfectly with our goals for Under Armour’s next chapter. His leadership will be essential as we strengthen our foundation, drive growth, and unlock the full potential of our brand for athletes and shareholders around the world,” Plank stated in a press release.
Under Armour shares have fallen around 44% so far this year. In premarket trading, company shares fell 2% following the announcement.
By CEO NA Editorial Staff
