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CEO NA Magazine > News > Starbucks CEO says turnaround is ahead of schedule

Starbucks CEO says turnaround is ahead of schedule

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Starbucks has published its Q3 financial report, with its CEO affirming that the “Back to Starbucks” strategy is progressing as planned to ensure the company’s success.

Starbucks’ Q3 earnings report included:

  • Global comparable store sales declined 2%
  • North America comparable store sales declined 2%
  • International comparable store sales were flat
  • China comparable store sales increased 2%
  • The company opened 308 net new stores

Starbucks CEO and Chairman, Brian Niccol, told investors: “We’ve fixed a lot and done the hard work on the hard things to build a strong operating foundation, and based on my experience of turnarounds, we are ahead of schedule. In 2026, we’ll unleash a wave of innovation that fuels growth, elevates customer service, and ensures everyone experiences the very best of Starbucks. We’re building back a better Starbucks experience and a better business.”

“In the U.S., partner engagement is rising, customer connection scores are up, shift completion is at a record high, non-Starbucks Reward customer transactions returned to growth, and more coffeehouses are delivering positive transaction comps.”

“While our financial results don’t yet reflect all the progress we’ve made, the signs are clear — we’re gaining momentum,” Niccol concluded in a prerecorded video published with the earnings report. 

Cathy Smith, Starbucks CFO stated, “We are making tangible progress in our ‘Back to Starbucks’ strategy. In the quarter, we made a significant non-recurring investment in our Leadership Experience 2025 and also incurred a discrete tax item, which in the aggregate, negatively impacted Q3 EPS by $0.11. We are focused on growing back better and delivering durable, sustainable long-term growth.”

Following the announcement, the company’s shares increased by 4%.

By CEO NA Editorial Staff

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