Quibi launches its mobile streaming services.
The first major launch of the coronavirus pandemic is here, as Quibi released its mobile streaming app promising to deliver “quick bites” of video entertainment. The service will cost $4.99 with ads or $7.99 per month without ads. It offers a 90-day free trial if you sign up before the end of April.
Led by former chair of The Walt Disney Studios Jeffrey Katzenberg and former HPE CEO Meg Whitman, Quibi is launching with nearly 50 shows today with personalities of the likes of Chrissy Teigen, Liam Hemsworth, and Sophie Turner. According to TechCrunch, Quibi says it will be delivering more than 25 new episodes every day, including segments of what the company is calling Daily Essentials — news and entertainment shows like “Last Night’s Late Night” from Entertainment Weekly and “The Replay” from ESPN.
As consumers are spending a lot more time streaming, per Emerging Tech Brew’s COVID-19 Traffic Report, Quibi wants to seize this moment and lead whatever there is left, however, a tough battle weighs in with other platforms like Youtube and TikTok, which are free.