Porsche is currently enjoying record sales and has plans to capitalize on the success of its all-electric models, Porsche Cars North America CEO Kjell Gruner told CNBC on Thursday.
“At the end of the day, we are enjoying really high demand with all our vehicle lines,” Gruner said on “Squawk Box.” “We’re happy with demand for the Taycan, it’s approximately 15% of our overall volume. But the important thing is, the brand is strong.”
Porsche’s second-quarter earnings increased 55% compared to last year, Gruner said.
The brand is now competing with other electric-vehicle makers, like Tesla, to dominate the EV market. The three pillars of the company’s powertrain strategy include future investments into full electric cars, plug-in hybrid models and internal combustion engines, Gruner said.
According to Gruner, Taycan sales are coming from current Porsche owners, customers from competitor brands, like Audi, BMW and Mercedes-Benz, and others looking to add Porsche to their existing car collection.
“We want current Porsche owners to accept the Taycan as a part of the family, that they realize this is a Porsche,” the CEO said. “The way it is built, you know, we took a clean sheet of paper and said, we’re gonna do electric. And if we do something, we do it right.”