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CEO North America > News > Nintendo bounces back after Switch announcement

Nintendo bounces back after Switch announcement

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Nintendo bounces back after Switch announcement
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After recording a 69% drop in profits earlier in the week, Nintendo closed 5.8% higher in Tokyo today.

The gain comes after the company announced that it will release a new Switch console. Switch games will likely be able to be played on the successor, a highly anticipated move by gamers worldwide. On Tuesday, Nintendo cut the forecast for Switch sales for its fiscal year, bringing about an expected drop in profit for 2025. The latest announcement aims to save the company from further profit loss and gauge interest from customers leading into 2025.

“Investors think this is a sign Nintendo’s next device will not be a risky experiment but rather a continuation,” Serkan Toto, CEO of Tokyo-based games consultancy Kantan Games, said. “I believe investors want Nintendo to adopt the iPhone approach of gradually improving a winning product instead of trying to reinvent the wheel with every new console generation.”

Backward compatibility is essential for Nintendo, as new consoles often lack game variety. Making original games, already familiar to users, available for the new Switch will enhance the device’s appeal and boost sales. Gamers usually hold off on new purchases before a new device is launched; however, if those games are to be available on the upcoming device, it won’t affect current game sales.

Since its record-breaking release in 2017, Nintendo Switch sales have drastically declined. Last year, the company experienced a revival in sales with the release of Zelda and Pokemon; however, demand stabilized. As Nintendo reported in its latest earnings report, Switch console sales are fading fast and are unlikely to build this holiday season.

Investors must wait until March 2025 for more details about the new console.

By CEO NA Editorial Staff

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