The new real-time animation platform immi announced a strategic investment from Paris Hilton’s 11:11 Media, billionaire Mark Cuban, Tony Robbins, Eric Yuan, Pitbull and Steve Aoki.
The announcement represents a major step in the growing NFT market.
For the first time, casual creators will have the ability to make animated content using only their facial expressions, allowing anyone to create film-quality clips that can be shared instantly on social media.
Non-fungible tokens, or NFTs, are digital assets that use blockchain technology to record who owns a digital file, which could be an image, a video or a text.
“I love how immi puts the power of creativity in the hands of creators and brings such unique utility to NFTs,” Paris Hilton said after sharing her Bored Ape Yacht Club NFT on her Twitter account.
According to Reuters, venture capital investments into NFT-focused startups have ballooned over the past year, with over $2 billion worth of capital invested across 331 companies. The company’s seed round of fundraising valued immi at $50 million, a spokesperson said.
Starting with the popular Bored Ape Yacht Club and My Pet Hooligan projects, a premiere group of NFT owners can now pilot their NFT and bring it to life, as demonstrated by the immi-powered animated Bored Apes of Paris Hilton, Mark Cuban, Snoop Dogg, Jimmy Fallon, and GMoney.